Sponsorship prospectus

Australian True Crime: LIVE

In conversation with Damian Echols ― a virtual event

When: Saturday 9 May, 8pm AEST
Where: Your loungeroom

A professionally produced, virtual live stream event featuring a mix of local and international talent, catering to a highly loyal and engaged fanbase.

Australian True Crime: Live brings the genre we love to life, with nerdy deep dives into infamous crimes and cases led by true crime enthusiasts Meshel Laurie and Emily Webb.
This instalment of the series will feature a conversation with Damien Echols of the West Memphis Three – a fascinating individual with a truly captivating story that has been devoured by the media and true crime fans alike for decades.

“‘Millions confirm the binge-ability of true crime.”

The Australian

The Talent

Australian True Crime

Australian True Crime is the brainchild of comedian and media personality, Meshel Laurie, and journalist and true crime writer, Emily Webb. Fans can’t get enough of their riveting content, with their hit podcast becoming a permanent fixture at the top of the charts from its inception in 2017 and building up to an impressive monthly listenership of 1.4 million.

The formidable duo take their audience beyond the headlines, delving deep to explore some of the darkest corners of human nature and give a voice to people affected by violent crime. In the process, they have won over a loyal, engaged – and overwhelmingly female – audience.

Damien Echols

Damien Echols (of the West Memphis Three) is a fascinating individual with a truly captivating story. A survivor of death row – having served 18 years for a wrongful conviction – with high profile advocates such as Johnny Depp, Eddie Vedder, Peter Jackson, Marilyn Manson and more; Echols’ insights and learnings based on his experience will make for a riveting conversation and is sure to draw a (virtual) crowd as well as media interest.

TEG Dainty

TEG Dainty is a leading global live entertainment company, behind such tours and events as FIRE FIGHT AUSTRALIA, Queen + Adam Lambert, Eminem, Katy Perry, Michael Bublé, Miley Cyrus, Jerry Seinfeld, WWE Live, Iron Maiden, Guns ‘N’ Roses, Dita Von Teese, Jonathan Van Ness and many more.

Expected audience for the virtual event ― 5000+

The Audience

Australian True Crime

  • Females aged 30-50
  • Australia-wide (primarily metro)
  • True Crime fanatics
  • Mother
  • Businesswoman
  • Household manager
  • Makes the everyday buying decisions
  • Social
  • Entertainment fan
  • Reality TV fan
  • Up to date with news & current affairs

TEG Dainty

  • All people aged 25+
  • Australia-wide (primarily metro)
  • Disposable income
  • Entertainment fan
  • Music lover
  • Social

Damien Echols

  • Males aged 30-50
  • United States, Australia
  • Music Lovers (especially rock, metal)
  • Film & documentary fans
  • True Crime lovers

As a sponsor you will:

  • Place your brand in front of your target market
  • Increase your reach and exposure to new customers
  • Showcase your brand & products to a captive audience
  • Align with two trusted and loved Australian brands (Australian True Crime, TEG Dainty)

Sponsorship packages

Tier 1

Tier 2

Tier 3

Pre Event
Link & logo on websites
Logo on tour poster
Logo on Social media tiles
Logo on eDM tile
Logo on advertising assets
Logo on promotional video
Email banner ad
Social tagging and integration
Link & logo on press release
Link & logo on Q&A form
Skinned Q&A page
Link & logo on ticketing communications
In Event
Logo on live stream web page
Logo on LED backing screen
MC acknowledgement
Live read
Product placement
Ad on live stream web page (100% SOV)
Ad on live stream web page (shared)
Clickable in stream pop up with CTA (LIVE)
Clickable in stream pop up with CTA (REPLAY)
Question spot reserved for sponsor rep during Q&A segment
Post Event
Sponsor acknowledgement in post event email
Sponsor acknowledgement in post event social media copy
Premium Opportunities
Presenter rights
Category exclusivity
Pre-show brand/product promotion with CTA (exclusive, custom)
Giveaway / Competition
Giveaway / Competition (opportunity for data collection)
Sponsor segment (with brand rep) built into the event

Olivia McMaster
Twenty3 Sport + Entertainment / TEG Dainty
olivia.mcmaster@twenty3group.com.au | +61 403 165 517

TEG Dainty produces and promotes shows across Australia and New Zealand, the United States, United Kingdom, South East Asia and South Africa. Paul Dainty, President and CEO of TEG DAINTY, was awarded an AM in the Queen’s Birthday 2017 Honours list for his significant service to the entertainment industry as a producer and promoter of national concert tours, theatre and events.

Paul Dainty's tours have included Guns N’ Roses, Katy Perry, Michael Bublé, Bon Jovi, Eminem, Paul McCartney, Rolling Stones, George Michael, U2, Prince, Yusuf (Cat Stevens), Neil Diamond, Tony Bennett, Hugh Jackman, Jersey Boys, Mamamia!, Billy Crystal's 700 Sundays, Hairspray the Musical, Singing in the Rain, Fire Fight Australia Bushfire Relief Concert and many more.

TEG Dainty’s unrivalled reputation for touring the biggest and brightest names and Nice Events’ early adoption of emerging platforms and niche talent trends have been consolidated to form a unified TEG Dainty comedy & speakers division that services the full range of comedy offerings from emerging talent through to theatre and arena level artists.

Comedy & Speakers recent and upcoming: Jerry Seinfeld, Oprah, Sebastian Maniscalco, Jonathan Van Ness, Dr. Jordan B. Peterson, Chris Rock, Dita Von Teese, Last Podcast On The Left, Tracy Morgan, Stuff You Should Know Podcast, Theo Von, The Minimalists, Australian True Crime Podcast, Making a Murderer, The Staircase and more.